CHANEL launches street pop-up in London at Shoreditch

CHANEL continues to put support behind its latest Chance variant, Eau Splendide, as well as its existing variants following the recent announcement of pop star Angèle as the new scent’s face. Its latest initiative is the Chance Street pop-up in Shoreditch, London, which is open now until 5 May.

The “immersive and interactive” space allows visitors to “Take a Chance” while celebrating the new variant and the Chance brand in general. The outside of the Chance space is painted in a bespoke, pop art-inspired mural highlighting the custom purple hue of the new fragrance.

Visitors can try their luck at engaging and unexpected games, while discovering the various Chance scents. There’s a fragrance discovery bar offering home a deeper dive into Chance itself, as well as into Chance Eau Fraîche, Chance Eau Tendre, Chance Eau Vive and, of course, Eau Splendide.

And there’s complimentary candy floss inspired by the new fragrance on offer too. The space replicates the hall of mirrors seen in the new Eau Splendide film, which is also the inspiration behind the mural seen at the pop-up.

Much of what’s available there is free but there are bookable paid-for services too, such as a £60, 75-minute personalised make-up look. Then there’s a £60, 120-minutes evening event including a live DJ plus cocktails and canapés. The booking fee is redeemable against purchases at the pop-up and includes an elevated goodie bag.

CHANEL Chance pop-up in London