On the evening of July 25, the Grand Ballroom in Raffles Shenzhen was transformed into a glittering catwalk showcasing the exciting collaboration between ALL – Accor Live Limitless and Paris Saint-Germain.
This show, the first of the kind orchestrated by ALL as Paris Saint-Germain’s principal partner and official jersey sponsor from the start of the 2019/2020 season, featured Paris Saint-Germain star players Kylian Mbappé, Edinson Cavani, Julian Draxler, Alphonse Areola, Presnel Kimpembe, Thomas Meunier, Marco Verratti, Ander Herrera and Neymar Jr modelling on the catwalk.
In attendance were 350 guests including ALL loyalty members, partners, media, hotel clients and Paris Saint-Germain fans, while over a hundred VVIPs enjoyed an exclusive after party at Raffles Shenzhen’s signature Long Bar. The event was the first taste of the ALL – Accor Live Limitless experience globally, cementing the bond between ALL and PSG fans through this truly special evening in Greater China.
Gary Rosen, Accor Greater China’s Chief Operating Officer and Chairman, said: “Music, entertainment, sports and fashion are four key touch points that young adults and those who are young at heart are passionate about. At this event we brought together the two arenas of sports and fashion, memorably crossing them with collaborations to showcase the inspirational lifestyle of ALL together with Paris Saint-Germain.”
Marc Armstrong, Paris Saint-Germain’s Chief Partnerships Officer, said: “This first event celebrating the collaboration between ALL – Accor Live Limitless and Paris Saint-Germain fuses fashion and football in a dynamic and unexpected way. We are thankful to Accor for bringing this event to life at the wonderful Raffles Shenzhen and for making the show such a huge success, and look forward to a great season of further collaborations across the world. Nothing encompasses the lifestyle of ALL – Accor Live Limitless quite like the thrill of sport. And no team consistently reaches for its limitless potential like Paris Saint-Germain. Accor and Paris Saint-Germain are two game changing pioneers, responsible for redefining today’s lifestyles.”
The nine Paris Saint-Germain star players came to the stage hand-in-hand with children from Shenzhen, kitted out in the 2019-2020 home shirt featuring the new sponsor ALL. The footballers were followed by models and a group of social media fashionistas led by Weinie, wearing pieces of the Club’s collaborations with Nike, Jordan, and exclusive designers apparel.
Along with the season’s home and away jerseys emblazoned with ALL’s logo, a selection of items from the Parisian wardrobe were given a revolutionary twist by Afterhomework and KOCHÉ, two leading French fashion designers.
A final stride from Neymar Jr and Thomas Meunier down the runway in the full away kit alongside Chinese models in KOCHÉ dresses themed on the new shirt, then the show ended in style gathering all participants on stage for one last Paris Saint-Germain and ALL family picture.
Through this original sport & style extravaganza, ALL and Paris Saint-Germain have successfully showcased their innovative lifestyle positioning and demonstrated their capacity to fulfil their promise to create unique experiences.
More from OPPORTUNITIES
Nordstrom is making sustainable shopping more accessible for its consumers. The luxury department store has launched a new online shopping …