Swedish contemporary brand Acne Studios has opened a new store concept in Tokyo dedicated to its newly re-branded denim collection.
The store, which opened earlier this month, is the brand’s second in the Japanese capital and goes under the new name of Blå Konst, meaning Blue Art in Swedish, the new brand name for Acne Studio’s denim collection.
Blå Konst’s opening coincides with the launch of the brand which will concentrate on just six jeans styles but in the future is expected to run the gamut of accessories, luggage and wider clothing categories beyond denim.
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