Aeffe Group (Alberta Ferretti, Moschino) reports 8,8% turnover increase in the first half of 2017. 70% of the group’s turnover is realized with the Moschino brand.
In an interview to Italian media Massimo Ferretti, CEO of Aeffe said “nowadays being global the risk runs very high”. He added e-commerce, which weighs 8% of sales, is “growing steadily”. Speaking about influencers Mr Ferretti said “You can not ignore it,” he replies.
Of course, more than with bloggers, we tend to work with celebrities all over the world, who, in addition to a high profile profile, also have a huge weight on the social world. Our latest capsule, conceived and promoted on the basis of this assumption, has been sold out within an hour.”
According to Ferretti, the answer lies in an alchemy: on the one hand, digitize the processes, on the other hand to preserve the highest possible rate of craftsmanship in production, “so as to keep intact the DNA of the made in Italy”.
Regarding retail expansions, Alberta Ferretti will open new stores in Shanghai and Dubai and Moschino will open in Paris and China.
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