Designed by Ghanaian-British architect David Adjaye, the new luxury concept store named Alara covering 965 sqm will be located on Lagos’ Victoria Island on Akin Olugbade Street. Developed by local businesswoman Reni Folawiyo, Alara will include a mix of fashion, design and art, following the concept of Milan’s 10 Corso Como, Paris’s Colette and London’s Dover Street Market.
A glass-enclosed cubicle will display accessories. A terrace on the roof will double as an event space, while the first-floor will showcase design. Small movable stairways will allow the space to be reconfigured for exhibitions and to accommodate new products. Adjaye designed the large, open-plan interior with references to Nigerian architecture—”architecture that was not destroyed in the colonial period,” he says.
Among the foreign brand mix are: Stella McCartney, Dries Van Noten, Marni and Valentino. Featured Nigerian designers will include Amaka Osakwe and Duro Olowu. The Alara project aims to introduce the world to contemporary African design but will demonstrate how that design takes place within a dense network of cross-cultural, multinational ties. Artworks and designs by various African artists will also be featured at the store.
Adapted from WSJ
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