The winners of the 6th edition of the Altagamma Digital Awards, the awards created by Altagamma and Contactlab, have been announced, showcasing the luxury brands that are standing out for their digital leadership. The Digital Competitive Map used to create the ranking analyzed the performance of the Altagamma Members, as well as the major international players in design, hospitality, food, jewelry and fashion.
The study, which assesses more than 140 digital parameters, represents an in-depth tool to analyze each brand’s digital strengths and areas for improvement. The Altagamma brands were evaluated on their performance in Digital Strategic Reach and Digital Customer Experience, on the various channels. The time period in consideration was January 2022 to December 2022.
Along with Best in Class and a number of Special Mentions, the International Prize for best in class in Personal Luxury (jewelry and fashion) was also awarded.
- The Altagamma members who won Best in Class in the sixth edition of the awards are: Gucci for Fashion, Bulgari for Jewelry, Kartell for Design, Lungarno Collection and Verdura Resort for Hospitality, and illycaffè for Food&Beverage.
- The international Best in Class for Personal Luxury is Dior, for Jewelry is Bulgari.
- Special Mentions go to Burberry for excelling in Digital Strategic Reach, and to Moncler, Tiffany, Alessi, Poltrona Frau, and Splendido, A Belmond Hotel, Portofino for their outstanding Digital Customer Experience.
Stefania Lazzaroni, General Manager of Altagamma, commented “The Altagamma Digital Awards are an opportunity for brands in different sectors to gain insight into the technical evolution of their digital tools. After the post-pandemic surge, online sales settled down in 2022, with a 21% rise for personal luxury goods.
E-commerce continues to grow, broadening the range of services for customers, and with some rapidly evolving areas like the Metaverse. The digital dimension has become a key part of customer relations, in synergy with the in-store experience, which continues to be of vital importance”.
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