Marking Aman Resorts‘ 30th anniversary, the flagship Amanpuri in Thailand has underwent a thorough enhancement, upgrading original aspects including the Aman Spa, while six suspended swimming pools were added to six of the guest pavilions. Other upgrades included new spa facilities and water-sports equipment, a children’s Eco-Discovery Club, a beach bar and an activity space for all ages called The Hot Spot.
“We have improved our spas, expanded our wellness offering and introduced holistic spas throughout a majority of our destinations to reflect the needs of our guests,” Aman Resorts owner Vladislav Doronin told The Bangkok Post
As well as expanding its global portfolio of hotels, Aman has developed and launched new culinary concepts in several global destinations: Nama which celebrates washoku, the food of Japan serving uncomplicated and elegant dishes; Arva, which serves bold, heartwarming dishes, alive with flavour and inspired by the warmth of Italy; and a new restaurant at Aman Tokyo: Musashi by Aman, led by master chef Musashi, serving the highest quality sushi paired with specially selected sakes and wines.
Mr Doronin’s passion for wellness and fitness is reflected in all the Aman resorts and last year he launched Aman Skincare, a range that took two years to develop. “We created an entirely bespoke range of skincare products, which represent our holistic spa treatments offered globally at the spas across our portfolio with organic ingredients inspired from the varying landscapes and regions of Aman destinations,” he says.
“We have noticed guests of all ages seek healthy alternatives and ways to keep active; holistic experiences, spiritual retreats, weight-loss programmes, wellness retreats and immersions have become more relevant to our guests than ever before as part of their experience.”
He sees and feels the need to cater to guests who want more than just a massage or facials; guests who are looking for transformative experiences. At the flagship wellness centre at Amanpuri, an integrated medical wellness programme is overseen by a medical doctor and qualified professional wellness experts.
“We also see a younger generation of Aman junkies growing; in 2017 the average age of our guests was 44. This is partly due to generations of Aman junkies bringing their children to Aman destinations,” he says. “Now these children have grown older and are bringing their own children to Aman destinations as their parents had done before.”
In 2017, Aman announced a pipeline of new destinations globally, including its second urban hotel, set to open in 2020 in New York at the iconic Crown building, located in the heart of Manhattan on the corner of Fifth Avenue and 57th Street. Its first destination in Mexico will be Amanvari on the east cape of the Baja Peninsula on the calm shores of the Sea of Cortes.
For every new Aman destination in the future, Mr Doronin plans to ensure a residential element is incorporated – the villas at Amanpuri setting the bar for luxury residences worldwide. “We anticipate the arrival of Aman New York in 2020, which, along with its 83 suites, will bring to the market just 20 one-of-a-kind, one- to five-bedroom private residences.”
New York isn’t the only city in the US where Mr Doronin is making his presence felt. He is currently on the lookout for the right site for an Aman in Miami, due to the city’s growth, expanding international investment and a flourishing tourist trade from around the world.
“My real estate company, OKO Group, is headquartered in Miami where we are developing several luxury residential towers, so we know the city very well. Miami has become increasingly sophisticated and an Aman would fit well in this gateway city with easy access to North America, South and Central America, as well as Europe and the rest of the world.”
Mr Doronin is no stranger to constant change and Aman is also adapting to include luxurious apartments in urban areas. When Aman Tokyo opened in 2014, it set the standard for future urban hotels. “We plan to replicate the success we have had with Aman Tokyo. In urban destinations, we will take the approach we have had in our ‘horizontal’ resorts translating it into a ‘vertical’ setting,” says Mr Doronin.
Aman New York includes 20 unique residences, a one-of-a-kind penthouse, spread over five floors at the building’s pinnacle, has expansive terraces offering sweeping views over Central Park, with its own private indoor and outdoor swimming pools. And it doesn’t stop there.
“We will also include three exclusive restaurants at Aman New York, one of which will be Nama, our recently launched Japanese culinary concept. We will include a Wine Library and a subterranean Jazz Club, which will reflect the vibrant energy of the city. Aman New York will feel like an exclusive Aman club.” A perfect fit for Aman junkies.
“Aman will always offer unparalleled privacy and unmatched service in destinations of outstanding beauty. We will continue to thoughtfully evolve the brand, expanding into cities and will continue our meticulous search for the best destinations in which to launch hotels and resorts. Within the pipeline of hotels and resorts we recently announced we are looking for locations in London, Paris, Hong Kong and Singapore.”
adapted from Vladislav Doronin’s interview for the Bangkok Post
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