How can luxury brands attract Mainland millennial travellers to Hong Kong?
With China’s vision of the Greater Bay Area becoming a reality and Shenzhen shining as a new technology and cultural …
Experiential Retail: What does it mean for the future of the fashion and retail industry?
The fashion and retail industries are all the buzz about experiential retail. What does it mean and how will it …
Cartier redefines luxury marketing through its audacious approach by creating unique experiences
“Luxury is more and more part of culture, is part of our dreams, of philosophy, of sociology... and has to …
Is the Department Store Dead? What went wrong? What steps must be taken to survive?
I have worked in the department store industry for the majority of my career. During this time, I have witnessed …
Could Michael Kors become the Kering of the affordable luxury world?
Following last year’s acquisition of Jimmy Choo and its interest in the Kate Spade brand before it lost out to …
Niche has become a catchall word – now what?
When you look at Google Trends you can see that “niche perfumes” is a growing search word since 2011 – …
