In a statement to the media, Torsten Müller-Ötvös, CEO Rolls-Royce Motor Cars confirmed another record year for his tenure. He continued: ”The company has changed so much over the last 10 years. We’ve hired 1000 more craftsmen and women to handle the growth of the brand. Our product portfolio has diversified with the addition of Cullinan, our first SUV, Wraith, our fastback coupé, and Dawn, our gorgeous, unparalleled convertible.
All of these new products have shaped Rolls-Royce, and now fit seamlessly alongside our brand pillars Ghost and Phantom, which lives in its own realm unchallenged as the world’s leading luxury product.
The past decade also saw the launch of our Bespoke division, which has cemented Rolls-Royce’s position as the world leader in ultra-luxury bespoke design; and in 2016 we launched Black Badge, our darker, more dynamic alter-ego.
These changes, and many more, have resulted in a younger, more demanding, and more global customer base that has brought us record year, after record year in global sales volumes. Today we announce yet another sales record for 2019, with 25% growth over 2018’s result, which it should be noted, was also a record year.
All of our regions saw an increase in sales in 2019 driven by strong customer demand for all models. Cullinan has been a significant contributor to that – our SUV has been a tremendous success. And Bespoke-loving customers have driven new personalisation records.
All of this has seen profitability soar as we continue to make a meaningful contribution to our shareholder, BMW Group.
With the headwinds that currently face the automotive sector; and the geopolitical turmoil that the 2010s were characterised by, such a succession of successes cannot be overstated.
I feel that this is largely due to our brand not strictly speaking being in the automotive business, but rather in the luxury goods sector – slightly removed from factors that frequently bedevil the automotive marketplace. It’s hard to put a finger on one thing that enables our marque to perform so admirably.
Personally, I think the secret to Rolls-Royce’s continuing success is our unique spirit that binds every one of our staff members at home, and across our regions and Dealer network.
There is an energy that cannot be inputted on a spreadsheet. It is, as the French might say, a certain Je Ne Sais Quoi.
The tenacity of our team, the creativity of our designers, the inventiveness of our engineers, the incalculable human effort behind each and every one of our products and concepts, somehow combines to create a magic sauce that makes Rolls-Royce what it is today.”
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