Jonathan Ive, Apple’s design chief has been quoted by several media saying ‘Switzerland is in trouble’, referring to the launch of the upcoming of the new iWatch. After having hired several top executives from major luxury fashion brands over the past year, Apple Inc is now preparing the launch of new products by inviting top fashion editors and bloggers in unprecedented numbers to its Tuesday launch gala.
This serves as further evidence that the iPhone maker is preparing to take the wraps off a smartwatch. Apple is forging closer ties to the fashion world as it plots its foray into the fertile field of wearable technology, trying to win over a critical crowd that may prove crucial to the success of consumer gadgets worn around the body.
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