Giorgio Armani will eliminate animal fur from his collections beginning this fall, following similar moves by British designer Stella McCartney and Germany’s Hugo Boss.
Starting from the fall-winter 2016 season, which hits stores in August, all of the garments in Armani’s collections will be fur-free, the Milan-based company said Tuesday in a statement.
“Technical progress made over the years allows us to have valid alternatives at our disposal that render the use of cruel practices unnecessary as regards animals,” Armani said in the statement. A spokesman declined to say how much revenue the company gets from fur products, which have drawn the ire of animal-rights activists over the years.
LVMH-owned Fendi hosted an “haute fourrure” show last July, consisting almost entirely of mink and other animal pelts. The recent round of fashion shows in London included fur coats by Burberry Plc among others.
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