The Armani Day in Milan debuted with the presentation of the first Giorgio Armani Haute Joaillerie collection at the Armani Hotel Milan. This offering joins the Giorgio Armani Privé Haute Joaillerie line launched in March, and complements the luxury fashion house’s haute couture line with unique pieces.
The collection is made up of some 50 pieces, including rings, earrings, necklaces, bracelets, gourmettes and brooches, and has a simple, yet sophisticated elegance. This first offering has been built around three themes: Borgonuovo, Sì and Firmamento. The first of these channels a geometric aesthetic and takes inspiration from the brand’s logo and its stylised G and A. The pieces are made with a special alloy of yellow and rose gold, producing a slightly darker gold colour.
The second theme, Sì, is inspired by the brand’s fragrance of the same name, playfully reimagining a flower with black onyx petals and covering the pearls of certain necklaces with silk. The third and final theme is, as its name suggests (“Firmamento” translates as “firmament” in English), inspired by starry nights. Sleek moons sparkle at the end of chains and one pendant features a constellation of shooting stars in white gold and diamond.
Armani/Silos space on Via Bergognone hosted an new exhibition focusing on the designer’s accessories. “It’s an aspect of my work which is, perhaps, less well known than other domains in which I’m more active, but it’s just as important,” he stated in a release.
The designer first launched himself into the world of accessories in the late 1980s, and the exhibition, which runs until 2 February, gives visitors the opportunity to discover incredible footwear and bag archives. All of the pieces reflect Giorgio Armani‘s style through their discreet elegance, helping to finish and define silhouettes without ever overpowering them. Covering some 40 years of creativity, the exhibition displays a wide variety of pieces exploring different concepts and chromatic themes.
At Armani/Teatro, the brand unveiled its Pre-Fall collection for 2020 during the evening, having already revealed its first-ever cruise collection in Tokyo in May.
The collection channelled the very essence of Giorgio Armani, hovering between rigour and sensuality, as seen in the impeccably cut little black dresses that seemed to be draped effortlessly over the models’ bodies. Velvet, one of the brand’s most emblematic materials, was also a strong presence, appearing in airy trousers, tops and jackets, as well as coats, such as one floor-length grey number that reflected the changing colours of the moon.
The designer’s appearance in a halo of light at the end of the show won an ovation from the audience. But this very special day for the brand would only end much later into night, after a dinner, followed by a soirée at the Armani Privé Club in the company of Italian singer Giorgia.
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