British luxury brand Aspinal of London has signed a deal with The Crown Estate to open a flagship store in the £400m St James’s Market redevelopment later this year.
The boutique will be the brand’s largest to date, becoming the ‘Home of Aspinal’ in the heart of the West End. Affluent consumers and tourists will find the space divided into several rooms, each highlighting the ‘lifestyle journey’ and offering the full collection of premium quality hand-crafted leather goods.
Handbags, wallets and purses, business bags, office accessories and luggage for both men and women will be showcased at the store, which is also set to become a hub for new launches and exclusive collaborations.
“We are delighted to be opening our flagship store in such a notable building as St James Market. The iconic architecture and back drop of Regent Street St James’s is in perfect synergy with Aspinal, as a heritage British brand, and we look forward to welcoming many new customers into the store,” said company CEO Sarah Rotherham.
The quintessential English luxury lifestyle brand joins other leading lifestyle and retail brands at St James’s Market, including a bespoke emporium from British brand Jigsaw; the first UK stores for Paul and Shark, Swiss cycling brand Assos; and a unique concept store from lifestyle brand Smeg.
St James’s Market aims to become a leading lifestyle and retail destination with a mix of prestigious brands and restaurants including the Nordic Aquavit, Ole and Steen’s Danish bakery, Salt Yard’s Veneta, Urban Tea Rooms.
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