Net-A-Porter and Balmain have linked up for an exclusive high summer capsule collection. The two said that “building upon traditional House silhouettes and Olivier Rousteing’s strongly modern DNA, the capsule collection is the perfect getaway wardrobe.”
Exclusive deals with the hottest designer labels have increasingly become a feature of high-end fashion websites such as Net-A-Porter and MyTheresa as competition for the luxury customer heats up. Such websites may have an advantage over location-based physical stores in being able to target global customers, but with many of the same pieces from same collections available on the sites, finding an exclusive element becomes ever more important.
So what have we got with this collection? Inspired by “the glamour of Cannes, St Tropez and the French Côte d’Azur,” it’s certainly not low-key and looks like what we would expect from Balmain.
The unmistakable Balmain signature touches come with sequins on one-shouldered dresses, camisole tops and full-length dresses “with show-stopping side slits [to] ensure easy opulence.” And while much of that sounds very evening-oriented, high-cut body suits, white shorts and shirts also act as “daytime essentials.” It also offers up Breton stripes and crisp navy blazers in white crepe with gold details.
“Balmain has such a strong legacy and brand DNA,” said Net-A-Porter’s global buying director Elizabeth von der Goltz.
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