Underlining once again the unique intertwining of music and Creative Director Olivier Rousteing’s singular style, Balmain is pleased to announce that its upcoming men’s fashion week presentation will form part of Paris’ annual all-night music celebration, la Fête de la Musique, on June 21st. The event—as much concert as runway—will be held at an ephemeral festival location to be constructed inside Paris’, 384-year-old Jardin des Plantes.
Relying on the final hours of sunlight of the longest day of the year, the outdoor runway presentation of Balmain Men’s Spring 2020 Collection will begin at 9pm. Immediately afterwards, Gesaffelstein will kick off the event’s music offerings, with contributions from the international artists that Rousteing has pulled together for this special occasion.
In addition to Balmain, the list of partners behind this special celebration includes among others Puma, Chef Cyril Lignac, La Perle, Bagnard, pastry shop Stohrer, Alter Food, Hxouse, Mandarin Oriental Paris, Urban Act and (RED), the nonprofit organization that raises critical awareness and funds for the Global Fund to fight AIDS.
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