French fashion house Balmain recently opened its first store in Turkey at the Zorlu Center shopping mall in Istanbul in a joint venture with leading Turkish luxury fashion retailer Beymen. Both Balmain and Beymen are owned by Qatar’s Mayhoola.
The new 200 sqm Balmain store features the latest retail design concept of the brand conceived by Olivier Rousteing, featuring apparel and accessories for both men and women.
Balmain new store Istanbul at Zorlu Center
In a statement released by the company, Balmain CEO Massimo Piombini stressed that Istanbul is an excellent destination for luxury designer brands given the city’s dynamic and vibrant texture. “Turkey is one of the strong markets we had been planning to start operating in for awhile. Balmain, in its Istanbul store, will bring together its female and male lines in addition to accessories and offer them to the taste of fashion aficionados. I believe our new store in Istanbul will contribute to Balmain’s aim to grow with strength.”
Balmain new store Istanbul, at Zorlu Center
The new boutique concept of the Istanbul store aims to offer customers the atmosphere of Paris, the statement also said. Olivier Rousteing, French fashion designer and the creative director of Balmain, also said in the statement, “Our boutique stores combine and blend the classic and the modern.”
Beymen was taken over in May 2019 by Qatar’s Mayhoola which also controls Valentino, Harrods and Pal Zileri.
Balmain new store Istanbul, at Zorlu Center
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