With all major international luxury brands present, Iconsiam presented itself as an opportunity for the brands to feature their best representation not only in size but also flagship retail concepts. The strength of the market is equally divided between wealthy visitors but also a solid segment of very wealthy Thai consumers.
Patek Philippe opened its first ever store in Thailand at Iconsiam. The new store which covers 223 sqm featured an impressive 50-metre facade, the boutique consisting of a watch gallery atrium and exhibition area, a private lounge with a Patek Philippe library, and an intimate sales salon. The house-own Patek Philippe scent, ‘Grand Quai’, envelopes the store with its distinctive seaside-inspired aura; a signature fragrance for Patek Philippe boutiques worldwide, and a warm welcome to its presence in Thailand.
The new Gucci store in Bangkok at Iconsiam features the latest interior design concept imagined by Creative Director Alessandro Michele. The store features the complete range of products of the brand, including apparel, accessories, shoes, handbags for both men and women, as well as some Gucci Home pieces.
Prada opened a new store in Bangkok at Iconsiam. The space occupies a total area of approximately 400 square metres on a single floor and is dedicated to the women’s and men’s collections of ready to wear, footwear, leather goods and accessories. The imposing and striking internal façade is characterised by a sequence of white vertical blades and large windows revealing the space within. The display areas are embellished with a bas-relief decoration on the walls depicting the iconic Prada prints and a marble and crystal gallery emphasising the length of the façade.
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