Following the launch of Belstaff’s men’s business in Japan, Hankyu Men’s Tokyo includes a full offering of the Men’s AW17 collection. The store space feature’s the brand’s new visual design of black raw steel rails and its new brighter lighting concept to highlight products and materials.
A limited edition leather jacket, the ‘Raiders’ jacket is available to support the launch. The classic biker jacket with tattoo motifs, in keeping with the seasonal ‘Jolly Roger’ theme, was first presented at London Fashion Week.
A further men’s pop up store will launch in Hankyu Men’s Osaka, from October to November and this month also sees Belstaff move to a larger location on the seventh floor in Isetan, celebrating a year since the launch of the brand in the destination store.
The larger space, now with Belstaff fixtures will continue to offer the hand-waxed cotton and leather pieces but also a wider assortment of the collection. The second limited edition capsule collection with Japanese street label Sophnet will also be available from September.
The second retail launch on September 1 will be the brand’s first standalone in Canada, in Yorkville Village, Toronto. The brand will open the pop-up to showcase its full men’s offering for the first time, including outerwear, denim, footwear, accessories, eyewear and small leathergoods, within the newly redeveloped Yorkville Village. Sitting next to TNT, which will carry the women’s AW17 collection, and Phillips, another wholesale account for Belstaff, the store sits within the contemporary lifestyle offering in the Village.
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