Luxury department store Bergdorf Goodman is partnering with real estate developer Elad Group to curate residences at 22 Central Park South and provide exclusive shopping assistance. Designers will work with residents to realize a dream space and offer indefinite consultation. The partnership grants the retailer unrivaled access to a block of ultra-affluent consumers and underscores the exclusive amenities that luxury high-rises demand.
The 22 Central Park South partnership marks the first time that Bergdorf has partnered with a developer. Bergdorf Goodman’s home stylist team has outfitted a residence to give prospective buyers a sense of what they can expect. Items have been selected from vendors such as L’Object, Kathryn McCoy, Veritas, Foundwell, Kelly Wearstler, Moser and Aerin, with artwork curated by Dean Rhys Morgan.
Residents can call the Bergdorf concierge team 24/7 for personal shopping requests, dining questions, schedule beauty services or other reasonable whims that come up. Customers will have access to new and limited-edition items from the Bergdorf Decorative Home section prior to their in-store debut.
The six full-floor residences include one-bedroom, one-and-a-half bathroom, and two-bedroom, two and-a-half bathroom apartments spanning 2,021 square feet.The building’s top two floors house a duplex penthouse, offering three private outdoor terraces.