With its impressive 380 sq.m two-story showroom, the new Blancpain showroom is ideally situated on the ground floor of the upscale “China World Mall” tower, adjacent to Beijing’s central business district. Blancpain is to date the only watch brand in the building to have a street-facing façade. Inside the mall, the store offers a second entry point featuring a design closely inspired by the brand’s centuries-old “farmhouse” production facility in Le Brassus, a small village located in the Vallée de Joux, Switzerland.
The interior reflects the Manufacture’s proud heritage and its commitment to the philosophy of “Innovation is Our Tradition”. The polished cherry woodwork and streamlined furniture evoke the authentic atmosphere of the workshops where Blancpain’s master watchmakers exercise their art. The boutique’s warm ambiance is completed by a comfortable seating area, a lounge bar, a magnificent staircase as well as a private VIP suite for clients who desire a more intimate shopping experience.
Blancpain new store in Beijing at China World
Exhibited across two levels, Blancpain’s watchmaking masterpieces and latest collections showcase the brand’s technical expertise by highlighting the wide range of sophisticated and complicated in-house movements – from the classic and refined Villeret collection to the legendary Fifty Fathoms dive watches and the elegant Women timepieces. This store also houses a customer service center enabling clients to have their watches serviced locally, while receiving product and maintenance advice tailored to their individual needs
.Every detail has been carefully selected to enable visitors to discover and explore Blancpain’s horological know-how, perpetuated for more than 280 years with the same passion for excellence, meticulous craftsmanship and technical innovation.
Blancpain new store in Beijing at China World
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