Uniqlo has announced it is collaborating with Tomas Maier on a capsule resort collection to be in stores early summer. Maier, who is the Creative Director of Kering-owned luxury fashion house Bottega Veneta, will produce a range that proposes sophisticated casual style and Uniqlo’s first resort wear collection for both men and women.
The concept for the collection is liberation, an idea which resonates with the ethos of Fast Retailing’s LifeWear codes. Whilst Maier is sometimes regarded as a minimalist for his work at Bottega Veneta, his collection for Uniqlo is meant to free the wearer from the constraints felt from our complicated lives, offering a pared-down and considered product that is well made and relevant.
Yukihiro Katsuta, head of Uniqlo’s Research and Development stated: “LifeWear embodies our belief that individuality comes not from clothes, but the people wearing them. That’s why we devote our energies to create clothes that people will enjoy and value for a long time.”
German-born Tomas Maier studied at Paris’ Chambre Syndicale de la Couture, and then gained experience at a number of well-established maisons such as Sonia Rykiel, Levion and Hermès. He also has his own namesake affordable luxury fashion label.
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