Boucheron opens new boutique in New York at Madison Avenue

With over 166 years of history behind it, Boucheron now bridges the Atlantic to begin a whole new chapter of its story with the inauguration of its first New York boutique. Bringing a little piece of Paris to the heart of Manhattan, the Madison Avenue store – located at number 747 – pays homage to 26 Place Vendôme, the Maison’s townhouse flagship in Paris, France.

This new opening will be marked by a milestone immersive event, presenting Boucheron’s new Carte Blanche High Jewelry collection Or Bleu and giving New York a world preview of the Maison’s latest Innovation Capsule. An architectural gem with overtones of Art Deco – a style very dear to Boucheron and the city of New York, the space brings together elements of both American and French culture.

The new boutique features the complete range of collections and lines of the jewellery brand which is owned by Kering Group

Boucheron new boutique in New York at Madison Avenue