Brand USA launched the “One Big Welcome” project at IPW, a five-day exposition staged yearly by the U.S. Travel Association. The event, at the Walter E. Washington Convention Center in Washington, D.C., this year, June 3-7, allows more than 1,000 U.S. travel organizations – representing destinations, attractions and accommodations throughout the United States – to interact with 1,300 travel buyers from 70-plus countries.
Following IPW, through the summer, Brand USA will invite its destination partners and other travel-industry partners to produce additional video messages that welcome prospective travelers to the United States. Participants will draw on their own experiences and recommendations for places to visit – whether it’s a local eatery, a popular nightspot, or even a favorite historical attraction.
Brand USA, after collecting the videos, will post them on its online platforms: TheBrandUSA.com and VisitTheUSA.com, along with its social-media outlets.
During IPW, Brand USA will help attendees to make their welcome videos by having them respond to a series of five questions tailored for U.S. residents and non-U.S. residents. Interviewers will ask the questions in order to stimulate responses that share an overall consistency.
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