Breitling opens new store in Zurich

CEO Georges Kern was excited about introducing Breitling’s new industrial-loft point-of-sale concept store in Zurich, one of the brand’s home towns: “Our redesigned boutiques respect Breitling’s long heritage, but they do so in a stylish, contemporary environment. It is essential, as a global brand, to have a significant presence in key cities around the world. We have already launched flagship boutiques in Beijing and London, and today we are opening our doors to a new generation of Breitling enthusiasts in the country where the company was founded in 1884.”

Breitling new store Zurich

The mock-up of the Breitling Jet Team aircraft – with its imposing dimensions (a height of 12.3 meters and a wingspan of 9.46 meters) – attracted attention throughout the event. It served as a stage for Baschi’s concert and the evening’s presentations, and also provided a perfect photo opportunity, not only among Breitling’s guests but also for the many passersby who were surprised to see a nearly full-scale airplane casually parked in the heart of Zurich.

Breitling new store Zurich