Breitling has recently opened in Tokyo at Ginza its first store and flagship in Japan. To celebrate the opening of this new store, Premiere Automatic Day & Date 40 Breitling Boutique Tokyo Limited Edition will be released in a limited edition of 50. The back cover is a special model engraved with the store name and limited number.
The Breitling premier collection is inspired not only by its name but also by design from the premiere series produced in the 1940s. The origin was Breitling’s first modern collection with an eye on everyday elegance. Like a great movie that was screened in a time of global conflict and financial instability, the watch’s elegance gave it a kind of peace that no one would want to do in harsh daily life. Watches with exceptional quality and performance are designed to harmonize functionality and style with a solid brand DNA.
Premiere Automatic Day & Date 40 Breitling Boutique Tokyo Limited Edition The Breitling Boutique Tokyo Limited Edition is based on the “Premier Automatic Day & Date 40” announced in 2018 and uses a blue dial not found in the regular series. In addition, an alligator strap of the same colour as the dial is attached, creating a special feeling that beautiful blue is even more outstanding. The day and date are displayed at 12 o’clock and 6 o’clock respectively, and the caliber is equipped with Breitling 45.
In 2002, the world’s first Breitling only shop “House of Breitling Ginza” was born. After being renamed “Breitling Boutique Tokyo” on September 1, 2011, it was reopened in March 2014 based on the Breitling World Concept. Since then, Breitling Day and numerous events have been held to gain familiarity with many customers, and this is the only Breitling shop that represents Japan
Breitling Boutique Tokyo boasts the largest floor space in Japan with a floor space of 128 square meters. Inside the store, where the latest Swiss concepts are utilized, a selection of special materials and interiors are introduced to create an industrial loft atmosphere.
The three-story shop will provide a space where you can see the products slowly, and the latest display will make your watch more attractive. The third floor is a stylish space where only a limited number of customers are invited. You can spend a relaxing private time. It boasts an overwhelming assortment of products, ranging from classic popular models to rare models such as new and limited models.
The Breitling Boutique is responsible for the Breitling flagship in all aspects of staff knowledge, service and product lineup. With years of experience, Breitling Sales-masters (authorised salespersons) are not limited to watch expertise.
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