With the Atelier, Italian luxury menswear brand Brioni has reimagined destination shopping in a new way, with dedicated one to one service, superior sartorial expertise and warm Italian atmosphere. Located in the heart of the German city, the space is conceived as an apartment, where clients can feel as comfortable as in their own home for a truly unique and entirely private experience.
The name Atelier offers a nod to the original Brioni Sartoria which opened in Rome in 1945, as well as to the House’s highly skilled master tailors who continue to create one of a kind artistry with every garment, to this day. This new store is dedicated to their craft, focusing on the Bespoke and Made-to-Order services, with a curated gallery of seasonal ready to wear and accessories. Spanning over 100 square meters, the space is imagined as the residence of a Roman man living in Frankfurt, mirroring the dynamic nature of the city and manifesting as a deeply comfortable environment where all clients can feel at home, as they explore the joys of Roman tailoring and hospitality.
The interior is designed in a warm and refined style, featuring iconic vintage Italian pieces from the 1950’s-80’s complimented by tapestry and carpets from M.I.T.A, the renowned Genoese manufacturer, creating a lounge-like feel which is harmoniously underpinned by the backdrop of German architecture.
Clients are welcomed by appointment only, allowing the Atelier tailors to give each guest unchartered reign to explore exclusive fabrics, original designs, and relax into the comfort of the intimate interior.
The Atelier will also host invite only events, Italian aperitivos and talks with some of German’s most interesting minds; artists, creatives and businessmen. The first events will be launched in September. The Atelier offers a contemporary expression of Brioni’s longstanding affiliation with the world’s most iconic gentlemen, in a setting specialized to provide the attentive care and personalized service synonymous with the House.
Brioni is fully owned by Kering.
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