Italian luxury fashion group Brunello Cucinelli said on Thursday it had appointed Luca Lisandroni and Riccardo Stefanelli as new CEOs, while founder Brunello Cucinelli was stepping down as CEO. He remains the group’s chairman and creative director.
In an interview with MF Chairman Brunello Cucinelli said the third and fourth quarter should have “a positive sign” while the second quarter will be the most difficult one. Around 60% of the retail network is open and within two weeks all shops should have reopened, he added.
The privately owned company known for its luxury cashmere apparel and understated designs, reported a 9,9 percent revenue increase to EUR 665,5 million for the full year 2019, with the resolution of the profits for the year, equal to Euro 57.2 million, carried forward through allocation to the profit reserve. In view of a 2020 transition that will lead to a 2021 of great recovery, as pointed out by Cucinelli himself in an interview to MFFashion.
Speaking about the current Covid-19 pandemic, Cucinelli said:
I believe that they will not change the desires for beauty, joy and love, they will not change all the desires of man because man has always been like that, but in my opinion two important things will change. The first is that we will go and buy something by informing ourselves about where it is made, how it is made, if we have harmed humanity.
And then, perhaps, there is another big issue that I asked the employees two days after we closed. I asked everyone for great humility, great courage, speed and great ideas. I said to them: “I don’t want to hear any complaints of any kind”. Why not? Because it’s a calamity. And even calamities have a soul.
I call this moment “the time of rebalancing.” Ten years ago we started to push at certain rhythms and in the last five-six years we have put many winter things on display in June and at the end of October in summer. There has been a bit of an exasperation of concepts.
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