Italian luxury house of Bulgari has signed an agreement for a new hotel in Rome, scheduled to open in 2022. The new Bulgari Hotel Roma will be strategically located in the central Piazza Augusto Imperatore, not far from the city’s Spanish Steps and Bulgari’s flagship on the luxury shopping street Via Condotti.
The hotel will occupy a stately rationalist building erected between 1936 and 1938 and designed by architect Vittorio Ballio Morpurgo, facing two must-see Roman landmarks, the Ara Pacis and the the Mausoleum of Augustus, the first Roman emperor, a site that is under renovation.
“We saw so many beautiful locations, but from Day One I was aiming at this square, the most extraordinary place in Rome, where the first Roman emperor was buried — it has a symbolic value,” said an upbeat Jean-Christophe Babin, chief executive officer of Bulgari. “The hotel will be surrounded by history, with its Baroque churches, palazzi dating back to the Thirties, and the modern architecture of the Ara Pacis, it summarizes 2,000 years of Roman architecture. To me, the hotel standing in front of Augusto is a dream and an honor.”
Babin believes the Bulgari Hotel will kick-start “a new generation of five-star hotels” in Rome. In a video filmed by Bulgari, the city’s mayor Virginia Raggi is seen speaking with Babin and praising the project and the executive sees the development as “participating in the restart of the city, a sign of Italian entrepreneurship aiming at the future, that creates jobs and has no fear of competing with international hospitality giants.”
The almost 280,000-square-foot heritage building is characterized by traditional Roman materials and colors, such as ochre travertine marble and burnt red brick. The rigorous rationalist architecture is juxtaposed with Antonio Barrera’s frescos, running in the Via della Frezza atrium and offering different views of the Mausoleum, while the southern face is decorated with a 756-square-foot mosaic by Ferruccio Ferrazzi, interpreting the myth of the foundation of Rome.
As for the other Bvlgari Hotels in the world, Italian architectural firm Antonio Citterio Patricia Viel will be in charge of both the architectural project and the interior design of the new Bvlgari Hotel Roma, which will count over 100 rooms, most of them suites, as well as the prestigious “Il Ristorante” curated by Michelin-starred chef Niko Romito and “The Bvlgari Bar,” both located on the top floor to guarantee an unparalleled view of the Eternal City. The luxury hotel will also include a range of additional facilities, including a high-end spa with an indoor swimming pool, and a state-of-the-art gym, offering Bvlgari’s exclusive Workshop training method.
As unique feature, the Bvlgari Hotel Roma will also present a Reading Room containing a collection of precious volumes dedicated to the history of jewellery. Such a library will be open to the guests and to the public by appointment only.
Standing out on the building’s façade, on top of a splendid fountain, a Latin inscription says: “This is the place where the Emperor Augustus’ soul flies through the air.”
This unique link between the new Bvlgari Hotel Roma and Emperor Augustus’ vision will be highlighted with an Interior design balancing the rigor of the stones used in Imperial Rome, concise yet powerful details, as well as rich textures contrasting with the architectural essentiality of the building.
“We are particularly proud to have secured such an extraordinary location for the new Bvlgari Hotel in Rome,” says Bvlgari CEO Jean-Christophe Babin. “ This Hotel, to be opened in 2022, represents a remarkable achievement for Bvlgari that will finally have its own ‘temple’ right in the city where the Company was founded and that still represents nowadays the beating heart of the brand. It will be by far Roma most luxurious hospitality experience ever”.
“Together with all parties, public and private, involved in this important project, we are proud to have planned and executed this large, world class real estate investment in Rome, a key place for Edizione Property” says Mauro Montagner CEO of Edizione Property SpA.
Being Rome Bvlgari’s hometown, this opening will be a remarkable addition to the Bulgari Hotels and Resorts Collection, which already counts six properties in Milan, London, Bali, Beijing, Dubai, Shanghai and which will be further extended, between 2020 and 2022, with inaugurations in Paris, Moscow and Tokyo.
Bvlgari Hotels & Resorts, founded in 2001, has reached some remarkable achievements as it is the only Italian luxury hotel collection with worldwide destinations, and it is by far the largest hotel group branded by a luxury goods brand with all its properties leaders in their respective markets.
In occasion of the announcement of the Bvlgari Hotel Roma project, and to celebrate its unparalleled constellation of unique and exclusive hotels and resorts, Bvlgari also created a special jewellery piece, reflecting the legendary house’s outstanding creativity and expertise.
In keeping with the eternal magnificence of its native city, Rome, the muse inspiring each of its original and bold creations, Bvlgari presents “The Bvlgari Ospitalità Italiana Necklace”, a white gold tubogas chocker enriched with 10 different precious stones, each of them carefully matched with one the luxury destination of the Bvlgari Hotels & Resorts collection. This work of arts, injected with joie de vivre and eternal beauty, is a one of a kind piece made to order
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