Bulgari’s new star studded campaign features Anne Hathaway and Zendaya

For its latest brand campaign, Italian luxury jeweller and watchmaker Bulgari has tapped Anne Hathaway and Zendaya, along with Priyanka Chopra Jonas and Blackpink singer Lisa to showcase the Italian jeweller’s signature icons and its new high jewellery collection.

In fair Rome, where Bulgari sets its scene, the newly minted brand ambassador, Hathaway, and longtime friend of the maison, Zendaya, dance around in a short film directed by Academy Award-winning director Paolo Sorrentino. The film–with scenes of a magical rain of flowers and breathtaking views of the Eternal City–augments the exceptionality of the smallest and simplest of things and invites viewers to find the extraordinary in the ordinary.

To complement the film, portraits lensed by Dan Jackson and Chris Colls, bring out the strong and multifaceted nature of the house ambassadors’ personalities.

Zendaya and Lisa have been ambassadors for the brand since 2020, while Chopra Jonas was announced as a brand ambassador in 2021. With Academy Award-winner Anne Hathaway in the mix, the four women epitomise the brand’s values of diversity, equity and inclusion and cement Bulgari’s status as the Jeweller of Stars.

Anne Hathaway and Zendaya for BVLGARI