Burberry has launched a new made-to-order catwalk and “smart personalisation” service, whereby customers can order bespoke pieces straight from the autumn/winter 2013-14 show which takes place later today. Any of the bags and outerwear featured on this season’s catwalk will be available to order online at burberry.com as soon as the show is finished – with the option to have your name engraved into the metal coat tag or on the bag plate.
The service will run for two weeks from today, and at no additional cost. Each piece will also feature in-built technology: passing your smart phone over the item will unlock video footage “retracing its journey” from design sketches to pattern cutting. The technology will also work inside the new Burberry Regent Street store, triggering the huge mirrors which will turn to screens and display your personalised product video if you stand in front of them.
More from OPPORTUNITIES
Oberoi Group to launch ultra-luxury hotel brand
Oberoi Group — known for its luxury hotel brands Oberoi and Trident — is developing an ultra-luxury hotel brand, the company’s CEO revealed on Wednesday. …
Giorgio Armani broadens its ‘Made-to-Order’ service
Giorgio Armani is expanding its range of tailor-made suits with a “Made to Order” service. For years, the Italian fashion …
Arsenale to develop luxury train in Egypt in partnership with Egypt National Railways
Arsenale Group and Egypt National Railways signed an agreement yesterday in Cairo for the construction of the first luxury "Made in …