In a series of global pop-ups to celebrate its signature Olympia bag, Burberry opens at Harrods this week. The immersive and inviting space will bring the world of the Olympia to life inside Harrods, celebrating the aesthetics, craftsmanship and inspiration of the bag.
The architecture of the space reflects a contemporary approach. Sweeping curves are lined with statues reminiscent of Ancient Greece, reimagined for a modern era. The shape of the space resembles the arc of the Olympia, a mesmerising repetition of feminine form – majestic and strong.
The pop-up will house an assortment of Olympia bags, in a variety of shapes, styles and colours. There will also be a limited-edition collection featuring styles in warm sand and blue topaz with a chunky gold-plated chain strap, and marigold yellow and marsh green with leather straps. Each bag will have an edition number engraved on the inside. Harrods will exclusively house edition numbers one to eight.
The pop-up will feature the Elpis statue which can be brought to life through an immersive and interactive AR experience. The experience is the latest in a series of activations exploring the relationship between physical and digital experiences to create exciting new concepts for our community and enhance the luxury experience.
Accessible via a dedicated QR code, visitors will be able to place an animated digital version of the statue in their surroundings and watch as it comes to life and walks towards them, leaving a trail of motion sequence statues behind it. Visitors will be able to capture a photograph or a video of the animated statue, enabling them to share their unique experience.
“Our Olympia bag pop-up marks not only the launch of our new signature handbag design, but also an exciting moment for Burberry in the UK as we welcome customers delighted to return to our stores once again. We are looking forward to bringing our customers this unique experience in partnership with Harrods, presenting a striking installation that reflects the inspiration behind the Olympia bag in one of the most iconic retail locations in the world.” – Gavin Haig, Burberry Chief Commercial Officer
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