Calvin Klein and Amazon Fashion have joined forces to make digital retail experiences into reality with an upcoming immersive activation pop-up. It’s slated to take place at New York City’s Flatiron Plaza beginning Friday, October 5.
The three-day event allows visitors to experience the Calvin Klein x Amazon Fashion NYC Market with a number of digitally enhanced experiences leading to Amazon.com/mycalvins, where CK Jeans and underwear are sold.
In addition, the special gathering will bring to life the Calvin Klein Jeans fall ad campaign through interactive stalls. The experience will feature the “Together in Denim Billboard” as seen in the gallery above, allowing visitors to re-create the campaign shoot. Visitors can also play games to win prizes, in addition to many more unique experiences.
Furthermore, to celebrate the event, Calvin Klein unveils an Amazon Fashion-exclusive “A$AP Rocky Trucker Jacket” that will be available to purchase on Amazon Fashion beginning Friday.
Also, both Calvin Klein and Amazon Fashion have aligned with Prime Student Ambassadors at college campuses across the country, which allows college students to interact with the brand.
The Calvin Klein x Amazon Fashion NYC Market will be open to the public, beginning October 5 from 5 p.m. to 10 p.m., and Saturday and Sunday from 11 a.m. to 9 p.m. Admission is free
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