Cartier sunglasses, perfumes and watches are currently available on the Walmart website, but while most of the items don’t seem that out of place the presence of a few $20,000 diamond watches might raise some eyebrows.
Cartier issued a response that clearly reflects how underwhelmed they are by this new development. “Wal-Mart is not a Cartier authorized retailer therefore Cartier has no knowledge or involvement in the selling or marketing of this watch nor can confirm the authenticity of the piece,” said a statement from the company.
In response, Walmart told Fortune, “If we get complaints about the authenticity or source of a product, we will work with the customer and the seller, and may remove the product from our site.” Luxury brands like Cartier thrive on exclusivity their products being available at not-quite-luxurious Walmart might damage their brand value.
It’s worth noting that Walmart doesn’t do the actual selling, it’s actually third party vendors who utilise Walmart’s e-commerce platform to sell their own goods and currently a number of these third parties are providing Cartier watches on the site. In this light Cartier’s worries about counterfeit merchandise may actually be valid, but given that more than a few watches are already sold out, we’ll hazard that people either find the watches to be authentic or don’t care if they’re not.
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