The first Scandinavian boutique was opened today by Bruno Carraz, Cartier Managing Director Benelux & Scandinavia. Located in Smålandsgatan 10, the new Cartier boutique is a place where the Scandinavian culture and spirit are honoured in many different ways; through the design, the combination of shapes and choice of materials, as well as allusions to the boundless natural beauty of the Nordic world.
Cartier new store in Stockholm
“Cartier has always been full of curiosity and open to the world. Sweden emerged as a natural choice, sharing our taste for sleek and pure design, among other values. Stockholm is the city that Cartier has chosen to both demonstrate and share its living heritage, its creativity and the excellence of its creations.” Bruno Carraz, Cartier Managing Director Benelux & Scandinavia
Cartier new boutique Stockholm
Serving as a backdrop and setting the tone from the outset is a panther watching over the city of Stockholm, carved in bas-relief on a wooden panel. The interior of the Cartier boutique incorporates myriad details inspired by Scandinavian design, as the testament to the compatibility of Cartier with this new territory.
Cartier new boutique Stockholm
The colour blue is used to evoke the lakes, archipelagos and sea. Wood is prevalent – like the trees and forests – with walls in light grained oak. The main lounge takes its inspiration from a tree house and the library calls to mind an open window with forest views. Countless elegant touches and Cartier signatures complete the scene.
Cartier new store in Stockholm, first in Scandinavia
White wood, beige carpet and wall hangings adorn the area devoted to diamonds, accentuating their sparkle in a serene and luminous environment. Intimate and sophisticated, the setting is enriched with Cartier symbolism, including the panther discernible from the entrance and the Côtes de Genève motif in the VIP room. As a final touch of refinement, Cartier has created an exclusive area within the Stockholm boutique for guests to enjoy a coffee. A refined time to experience the ‘art de vivre’, enhanced by the soft lighting, mix of materials and decorative accessories.
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