The collection was presented at the recent Silmo 2017 International Optics and Eyewear Exhibition in Paris and marks the official start of the companies’ licensing agreement, which was announced earlier this year.
The Spring Summer 2018 Eyewear collection is said to transcend Cartier’s signature codes to create ‘timeless’ pieces. Three main collections – Santos de Cartier, C de Cartier and Panthère de Cartier – aim to embody the brand’s heritage and combine emblematic features with a contemporary design approach.
The Spring Summer 2018 collection also introduces new shapes which are described as “redefining the art of eyewear” together with a strong focus on both craftsmanship and creativity.
The licensing partnership, effective 1 January 2018, will see the two luxury groups bring together their operations to create a stronger platform for the product development, manufacturing and worldwide distribution of Cartier Eyewear.
Under the terms of the agreement, Richemont has acquired a minority stake in Kering Eyewear, which has also integrated the Manufacture Cartier Lunettes entity in Sucy-en-Brie, France.
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