CHANEL has recently opened a new pop-up store in Aspen. Situated at the base of the Elk Mountains, the boutique which covers 2.000 sqft and is inspired by Mademoiselle Chanel’s 31 Rue Cambon apartment in Paris.
The boutique features a selection of items within the ready-to-wear, shoes, handbags, costume jewellery, watches, fine jewellery, fragrance and beauty categories. At the entrance, mirrored columns line the expansive space, while an oversized carpet spanning the entire floor spells out “CHANEL” in bold, white lettering against a black backdrop. White wool-covered interior walls, as well as white and beige furniture with black accents complement the neutral-hued space, reflecting the House’s signature colour palette.
In addition to two CHANEL runway collections—Fall-Winter 2019/2020 and Cruise 2019/2020—the boutique houses accessories on offer, specially featured for the Colorado winter; skis, earmuffs, hats, scarves and gloves.
The Fall-Winter 2019/2020 collection touts signature colouring like white, beige and black, as well as pops of purple, fuchsia and emerald green, and patterns like houndstooth, tartan and checks. Overcoats, knit pullovers, cardigans and suits are on offer for the winter season—with mountain motifs embellished on some pieces—while a zip-up ski suit with a patch pocket for a ski pass is perfect for the slopes. Accessories like the flap bag in faux fur or a camera case in braided shearling complement the looks.
The CHANEL 19 handbag—named after the bag’s inception year, 2019—is featured on the walls, boasting the House’s black or white colouring in quilted leather or tweed and a double C clasp with leather.
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