While CHAUMET (owned by LVMH) already had a small museum in the historical salons of its Place Vendôme mansion, which it has occupied since the end of the 18th century, the elegant historic space was rarely opened to the public. However, the pop-up museum will be located on the ground floor in one of the two boutique spaces enabling more visitors to see the exhibits.
“The idea with this new museum is to lift the curtain a bit on our patrimony and our history, which is not always as well-known as it should be,” explains Jean-Marc Mansvelt, who took over as CEO of Chaumet in January. His mandate, he said, is to awaken a ‘Sleeping Beauty,’ positioning it at the apex of haute joaillerie.
For the first exhibition, titled Promenade Bucolique (or Bucolic Stroll), de Plinval has selected around 15 historic pieces that will be presented with original drawings, vintage black-and-white photographs, original mockups, and a few contemporary jewels created especially for the occasion.
This glimpse through Chaumet’s evolution of style over the centuries will hopefully be a “playful and pedagogical” experience, she says. “Some of the drawings are extremely realistic and poetic, executed with the precision of a botanic study. We also have extremely rich photographic archives dating back to the 1880s, and they include photos of naturalistic jewels, which we will be able to present.”