In August 2017, the Palazzo Versace Hotel linked with iClick Interactive to launch a digital strategy targeting affluent Chinese overseas travellers. Chinese tourists are the fifth largest nationality that ventures to Dubai each year, and these travelers are a fast-growing segment of Dubai visitors.
“IClick’s in-depth understanding of Chinese travellers combined with our unrivalled technological ability and strength in executing digital campaigns ensured Palazzo Versace’s marketing messages were delivered by the most effective omnichannel strategy,” said Yan Lee, chief product officer and head of international at iClick, in a statement.
The partnership leverages iClick’s understanding of the Chinese tourist, including their profiles, behaviors and research habits. Palazzo Versace Hotel is using iClick’s iAudience platform to reach tourists through Chinese digital channels such as giant travel group Ctrip.
iClick also has relationships with 2.4 million Web sites and 105,000 applications including Tencent and Baidu. Since working with iClick, Palazzo Versace’s site visits have grown 8,800 percent. Sandra Tikal, general manager of Palazzo Versace, in a statement. “Access to a leading platform with such a phenomenal data set, volume of customer profiles and an ability to generate real insight is invaluable.”
As luxury marketers look to reach the valuable and growing population of Chinese outbound travellers, it is imperative for them to capture this segment’s attention before they leave home since they are planners.
According to a recent white paper from iClick, outbound Chinese tourists’ interest in foreign independent tours and customized itineraries is growing, reaching 42 percent compared to the 44 percent of traditional packaged tours. In addition, 52 percent of these travelers plan their trips and itineraries two to six months ahead of departure
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