ART IN TIME is based on a unique concept in watchmaking: bringing together niche brands on the basis of their common values rather than their types of watch, ranges, or similar styles. In addition to these values, the houses in question all share the same founding inspiration, characterised by independence, creativity, and exclusivity.
“The ethos of Chronométrie Ferdinand Berthoud, just like that of Chopard, is rooted in a respect for Fine Watchmaking; as custodians of this heritage, we seek to promote its values,” explains Chronométrie Ferdinand Berthoud’s CEO Karl-Friedrich Scheufele. “The maisons in ART IN TIME are all motivated by the same deeply-held convictions, each in their own distinctive fashion.”
Karl-Friedrich Scheufele has developed a large number of initiatives closely related to the theme of time and the preservation of watchmaking heritage. One such example is the L.U.CEUM at Fleurier. Its name draws inspiration from L.U.C. (Louis-Ulysse Chopard) and the Latin word lyceum, meaning a place of learning – the vocation of this venue for sharing watchmaking heritage with others.
The rebirth of Chronométrie Ferdinand Berthoud in 2013, also under the personal leadership of Mr Scheufele, marked another milestone in the quest to restore watchmaking heritage to its rightful place. The timepieces created as a result of this dynamic embody Scheufele’s passion for the work of Ferdinand Berthoud – and his audacious ambition of bringing it back to life and giving it the visibility it deserves today.
“Chronométrie Ferdinand Berthoud has opened the doors to niche brands for me – houses promoting innovative watchmaking, headed up by passionate people with whom we clearly share the same values. ART IN TIME will enable us to raise our profile together among collectors and the general public, more particularly on the French Riviera, where these maisons were not previously represented,” explains Karl-Friedrich Scheufele.
Brought together under the banner of ART IN TIME by their shared passion for craftsmanship, each of these watchmaking houses has its own well-defined identity, under the leadership of genuine entrepreneurs whose contemporary creations are strictly confined to select limited editions.
Every year, these rare watches emerge from the workshops of the maisons in question – themselves among the most innovative and outstanding in the world of Fine Watchmaking. Typically, the singular nature of the pieces resides in a renewed approach to the way the time is displayed, the construction of the movement, or a ground-breaking design for the case, setting them apart from more conventional timepieces.
Ferdinand Berthoud, Chopard, Greubel Forsey, L’Epée, MB&F, Ressence, Florian Schlumpf, and Urwerk have become the first to be part of ART IN TIME. The gallery is located in the new, prestigious ONE MONTE CARLO complex, close to the legendary Hotel de Paris.
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