COACH launches Mickey Mouse x Keith Haring Exploratorium

COACH has launched a virtual experience store showcasing the Disney Mickey Mouse x Keith Haring Collection. Coach has also launched four Mickey Mouse x Keith Haring physical pop-ups stores in Japan, Taiwan, Malaysia and Singapore this month.

Called Disney Mickey Mouse x Keith Haring Exploratorium, the digital pop-up shop houses five interactive rooms. The store entrance features a large Mickey Mouse icon together with artworks by Keith Haring. At the store’s lobby, visitors are welcomed by a guidance video.

COACH launches Mickey Mouse x Keith Haring Exploratorium 2021

The “Immersion” room features a giant 3D Mickey Mouse and a short biography of the renowned artist Keith Haring. The virtual store also houses three display areas: Gallery, Courtyard and Atelier.

All three rooms feature items from the Disney Mickey Mouse x Keith Haring Collection, allowing visitors to have a 360-degree view and information of the products. The items are also linked to the online store for customers to order.

Visitors can also try virtual experience in the Subway room and Shoptorium, such as paint their own street art or try out AR filters.

COACH launches Mickey Mouse x Keith Haring Exploratorium 2021