Following the opening of its London, Bond Street store, American accessories brand Coach is aiming to expand across Europe and gain a market share of 10 percent. Coach has recently hired European President, Nigel Darwin, who has already overseen the opening of a 1,640 square-foot shop-in-shop in Harrods.
“It’s a ten-year vision, and our ambition is that Europe, all of Europe, becomes a significant part of the overall Coach business,” Darwin said. “We want to be successful with the local customer base as well as tourists, but we don’t want to build up a tourist business exclusively. And we’re looking at a multichannel approach: retail, wholesale and online.”
Coach’s distribution strategy is multi-channel. As of June 30, 2012, there were over 500 Coach stores in the United States and Canada, and over 300 directly-operated locations in Japan, China, Singapore and Taiwan, with additional retail locations in Malaysia and South Korea acquired in July and August, 2012.
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