This alliance is the result of Geolo Capital, the private equity firm that owns Commune, acquiring an interest in Alila, a leading Asian lifestyle hotel company. It will allow Alila and Commune to leverage their combined strengths and collective expertise across their respective stronghold markets. Both companies will benefit and gain access to each other’s brands, sales, marketing, and revenue management channels to gain wider exposure and distribution internationally.
“Alila Hotels & Resorts is an attractive investment opportunity because of its strong reputation in Asia and a natural partner given Geolo Capital’s history of financial investment and partnership in Mandara Spa with Mark Edleson, president and founder of Alila,” said John Pritzker, chairman of Commune Hotels & Resorts and founding partner of Geolo Capital. “Our intent is to cross-promote Commune and Alila to both domestic and international travellers and to enhance each company’s global presence.”
Alila’s portfolio comprises of two distinct brands, Alila Villas and Alila, represented by ten properties across three countries in Asia. Alila, derived from Sanskrit and meaning “surprise,” is characterized by innovative design, a strong commitment to responsible tourism and a new level of guest experience focused on building unique emotional moments between the guest, the hotel, and the destination. Alila has a current pipeline of 15 hotels developing across Asia.
As a multi-brand hotel management company, Commune offers a leading portfolio of boutique hotel brands that cater to different lifestyles and demographics, each designed to inspire the human spirit through personalized interactions, creative interior design and locally connected experiences. Commune will continue to deliver experience-oriented properties through its 35
properties comprising Joie de Vivre Hotels, Thompson Hotels and tommie brands.
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