Luxury cruise line Cunard has been developing a new spa concept. In partnership with wellness brand Canyon Ranch, Cunard is introducing a new spa initiative it is calling Mareel Wellness and Beauty. As part of the growing importance of wellness in relation to luxury travel, Cunard will be launching the program this month on its Queen Elizabeth vessel.
Mareel makes its debut on Queen Elizabeth as part of the ship’s new renovations. It is named to represent the healing qualities of the sea, as Mareel stands for phosphorescence of the ocean.
An entire spa redesign will house expanded treatment offerings, many with an emphasis on the ocean including the use of mineral-rich seawater. On the Queen Elizabeth, new initiatives include a couples suite for seaweed baths, a meditation room and sound therapy facilities. Following the debut on the Queen Elizabeth, Mareel will launch on Queen Victoria and then on Queen Mary 2 in 2020. Each new spa design will include colors blue, green and pale coral and featuring the new “Ocean Discovery” treatment.
The treatment uses marine products derived from VOYA sourced in Western Ireland. Other treatments include Taste the Ocean Full Body Experience, Organic Seaweed Leaf Wrap, Luminescence Massage and Age-Defying Restorative Facial.
“We are thrilled to debut our new collaboration with Canyon Ranch, Mareel Wellness & Beauty, onboard the recently enhanced Queen Elizabeth,” said Josh Leibowitz, senior vice president at Cunard North America, in a statement. “Cunard’s first-ever, uniquely conceived spa concept will offer our discerning guests a new level of luxury wellness at sea – only on Cunard.”
The cruise line has been ramping up its offering and recently furthered its ties to show business through a partnership with the British Academy of Film and Television Arts, Los Angeles.
Cunard has become BAFTA Los Angeles’ official cruise partner, a role that includes brand placement at events throughout 2019. Through this sponsorship, Cunard will also be able to offer guests film experiences while they are on board, bringing a taste of Hollywood to the water
About Canyon Ranch
Canyon Ranch has been a trailblazer and an industry-leading proponent of the wellness lifestyle since its founding in 1979, operating the world’s most celebrated collection of life-enhancement properties, holistic living developments, and complementary brand extensions. Over the past four decades, Canyon Ranch has imparted their integrative expertise to more than 1 million guests on land, nearly 1.3 million at sea and now over 650,000 in the air.
Canyon Ranch has wellness destination resorts in Tucson, Arizona and Lenox, Massachusetts. In addition, Canyon Ranch operates the world’s largest day spa at The Venetian® & The Palazzo® hotels in Las Vegas, Nevada and 22 Canyon Ranch at Sea® wellness facilities onboard luxury cruise ships: Cunard Cruise Line, Oceania® Cruises, Regent.
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