The newly opened K11 Musea marks one of the most exciting arrivals to Kowloon’s world-famous retail scene. This luxury shopping complex sits at Victoria Dockside – reachable via exit J from East Tsim Sha Tsui MTR station – and sports a unique museum-retail concept that seeks to merge art and culture with commerce.
The 10-storey complex’s interior design was realised through the collaborative effort of more than 100 creative professionals – including local artists, architects, environmentalists and designers – and will feature more than 40 art pieces throughout the building, solidifying its position as one of the city’s largest showcases of public art.
Adrian Cheng, founder of the K11 Group, said that by reinvigorating the district with 100 “creative powers” the brand began a mission to “make K11 Musea the Silicon Valley of Culture” in Hong Kong. Andrian Cheng and his sister Sonia Cheng head international luxury hospitality group Rosewood Hotel Group.
Loewe has opened at K11 Musea the largest store in Greater China. The store features the latest interior retail design concept by Creative Director Jonathan Anderson. The offering covers ready-to-wear and accessories for both men and women, as well as home collections.
The famous lifestyle and F&B brand Fortnum & Mason promises some luxurious menu offerings, from confectionery and savouries to exclusive tea assortments and wines. A panoramic view of the harbour also won’t go amiss.
The first Moda Operandi showroom to hit Asia. This luxury online retailer provides a platform for clients to pre-order next season’s runway looks directly from the designers. Earlier this year, it was reported that this e-commerce business has drawn their focus towards the Asian market, and with the opening of its first showroom in Hong Kong, it is an objective made true. Items ordered on Moda are tailor-made for the clients.
The eponymous Alexander McQueen’s first concept boutique in the city opened within the K11 Musea premises.
Also making its flagship debut in the city is trainer brand Golden Goose – the K11 Musea venue marks just the fourth location worldwide – where the brand also offers “The Lab” services, a one-on-one shoe customisation experience.
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