French luxury maison Dior has announced the opening of a new pop-up boutique dedicated to the brand’s ‘Chez Moi’ collection, in Manhattan’s SoHo neighborhood.
Located at 109 Greene Street, the pop-up carries a range of pieces from Chez Moi, Dior’s first -ever capsule collection dedicated entirely to loungewear. The pop-up will remain open through March 19.
Designed by Dior’s artistic director, Maria Grazia Chiuri, the collection “blends refinement and ease in timeless pieces to be worn both at home and outdoors,” the brand said in a press release.

DIOR ‘Chez Moi’ pop-up store, SoHo New York
A special feature of the collection’s pieces include zodiac motifs designed by Roman artist Pietro Ruffo–a friend of Chiuri’s–as a nod to brand founder Christian Dior’s penchant for superstition during his life.
The temporary store marks the first in a series of exclusive pop-ups and pop-ins to open worldwide. Late last year, Dior held set up a different pop-up in SoHo, this time dedicated to men’s artistic director Kim Jones’ premiere men’s ski capsule.
In October of 2020, Dior parent company LVMH reported a significant increase in its sales in the third quarter, ended September 30. The company’s organic revenue was down 7% for the quarter, marking a significant bounce back from the massive hit the company’s sales took in Q2, as a result of the Covid-19 pandemic.

DIOR ‘Chez Moi’ pop-up store, SoHo New York
More from NEWS
Gucci celebrates 70 years of the bamboo bags with superb film, ‘Kaguya by Gucci’
To celebrate the 75th anniversary of its emblematic bamboo top-handle bags, Gucci has unveiled its latest collection and short film …
Tommy Hilfiger to open ‘creative playground’ inspired by Warhol
PVH-owned Tommy Hilfiger has revealed it will be opening an “experiential creative playground” inspired by Andy Warhol’s famous New York …
Shiseido in the red for the first half of the fiscal year
Shiseido sales and profit fell in the first half of the fiscal year on the back of weak domestic demand. …