Spanning over four floors, the flagship store will become the largest Dior store in the United Kingdom and will reflect the brand’s diversity through an extensive product offering.
As well as showcasing women’s ready-to-wear and accessories alongside jewellery, timepieces, Baby Dior and children’s wear, the space will house a Dior Homme space on the lower level. The area will provide a demi-measure service for the first time in the country and VIP clients will benefit from three private salons.
Additionally the new House of Dior will present a perfume area in which exclusive creations and the Collection Privée Christian Dior will be showcased.
The boutique’s new concept was conceived by star architect Peter Marino. The interiors combine stone elements with silk carpets and furniture in the neo-Louis XVI style to evoke the atmosphere of a Parisian hôtel particulier, while British tradition is honoured through the addition of a conservatory.
To celebrate the opening, the House of Dior will unveil an exclusive Dior Home collection with a wide variety of objects such as a selection of teas inspired by the brand’s iconic fragrances and a collection of crystal glassware embellished with a gold couture stitch.
A limited-edition range of iconic Lady Dior bags and small leather accessories will also mark the occasion. The collection was designed by the artist Marc Quinn, who looked at his own artworks to reinterpret the iconic pieces.
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