Italian luxury menswear company Ermenegildo Zegna unveiled this week its latest project,ZegnArt, in Trivero, the town where the company was founded. ZegnArt has been conceived as an independent project but complementary to the Zegna Foundation.
ZegnArt focuses on three sections: Public, Special Projects and Art in Global Stores. Public combines the commission of a public work in collaboration with an international institution and a scholarship is offered to a young local artist to study in Italy. The Public section looks at contemporary art as an experience capable of engendering confrontation between cultures, in order to favor the exchange of resources and knowledge and, as a educational model, support the growth of civic and ethical values.The project is curated in its entirety by Cecilia Canziani and Simone Menegoi who, with each initiative, collaborate directly with the partnership institution’s curator.
The first country chosen for the Public section of the ZegnArt project is India and the selected institution is the Dr Bhau Daji Lad Museum in Mumbai, the only such contemporary museum in India which features contemporary art. The Public section will be featured in Turkey in 2012 and then in Brazil in 2013.
Special Projects section includes ventures in collaboration with cultural institutions. The first such project, curated by Maria Luisa Frisa, is a commissioned installation by Lucy and Jorge Orta, entitled ”Fabulae Romanae”, in partnership and conceived for the Maxxi Museum in Rome, Italy, designed by Zaha Hadid and in conjunction with the Centre for Suistanable Fashion of The London College of Fashion. The exhibition will run from March 22 to September 23.
The third section of the ZegArt project will feature international artists which display their works in Zegna’s leading flagship stores, the Global Stores. The list of artists include: Mimmo Jodice, Michelangelo Pistoletto, Frank Thiel and Francesco Jodice.
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