Ermenegildo Zegna has recently opened a new Z ZEGNA corner inside Shin Kong Place SKP, one of the most prestigious luxury destinations in Beijing.
The corner is entirely dedicated to the contemporary Z ZEGNA brand and it houses a wide selection of its offering, from ready-to-wear to textile accessories and refined leather goods, with a strong emphasis on the formal wardrobe, distinguished by a sophisticated urban approach to tailoring.
The design reflects the very essence of the Z ZEGNA brand: a brand that merges the elegance of tailoring with the performance of multi-functional sportswear. The linear silhouettes and the urban soul of the collection have a strong influence on the interiors of this new corner, characterized by a modern design and flexible furnishings, such as the movable hangers and the modular library with a charcoal lacquered metal frame and wood shelves. Flexibility and innovation are indeed key elements of the brand, which embraces a 24/7 – work into weekend – philosophy.
The suspended screens behind the windows feature a series of stained steel pentagons, the iconic symbol of Z ZEGNA, while the central table and the hangers are characterized by an interplay of stained and brushed steel. The color palette spans from shades of dark grey and green on the glass walls and ceramic floors to gun metal and steel.