Estée Lauder opens a new standalone store on London’s Carnaby Street, a worldwide premiere for the beauty giant, which is usually available in multi-brand spaces in department stores and travel retail.
The new Estée Lauder store in London which covers 700 sqft space will be the brand’s first boutique to showcase exclusively Estée Lauder products across make up and skincare. Bestselling products and the label’s newest line Estée Edit will take centre stage.
The store will use digital technology to give customers a unique brand experience. Activation points will include a ‘selfie mirror’, allowing customers to snap their post-makeover selfie and share it via social media or print it on site.
Customers will also benefit from in-store Estée Editors and Estée Lauder UK Make Up Artist, Emma Tillman, who will be offering a menu of bespoke services, from a Carnaby Street inspired make up look, to a variety of quick ‘how to’ services.Skin care consultations will be also available.