Etihad Airways has launched its new global brand campaign with the worldwide premiere of a new television commercial in Abu Dhabi featuring award winning actress Nicole Kidman. The ad was shot on-board Etihad Airways’ new flagship Airbus A380 and in locations around the world, including various landmarks in Abu Dhabi.
Nicole Kidman is both star and narrator of the captivating feature, which will be shown on global TV stations and social media in both 60 and 30 second formats, with still versions of the campaign appearing in print, digital and on outdoor channels.
The opening scene shows Kidman flicking through the pages of an inspirational novel at the Strahov library, with subsequent sequences showing the actress enjoying the revolutionary cabins and service offerings on-board Etihad Airways’ new A380.
These include relaxing in The Lobby, enjoying watching TV in the spacious First Apartment and finally falling back into the double bed in the bedroom of the three-room The Residence by Etihad – the only such private living space in commercial aviation.
The closing line, “Because their goal isn’t to improve on what has been done before – but to totally reimagine it”, concludes the ad with air-to-air footage of the new A380 in evening light, resplendent in the airline’s new ‘Facets of Abu Dhabi’ livery.
With this new ad campaign, Etihad Airways reinforces its premium positioning by relating to luxury lifestyle features. Nicole Kidman has recently starred in ad campaigns by major luxury brands such as Omega and Jimmy Choo.
Watch the film here
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